Drive-Thru makes a unique offer to the drivers: Faster and more convenient refueling service at no extra cost. This draws attention, even to people who don’t usually have any interest in where to refuel. This means expanding market share, which is otherwise hard to obtain in a old and stable market.
Considering that the market consists of 50 billion refuelings per year worldwide, it’s not only a business booster, even moderately sized changes in market share can make a big difference.
If you are in an area where stations get crowded, the fact that the refueling time is about half is of great importance. Both for you and your customers.